PODS
AD: Emily Chou
When brainstorming for this campaign, the first idea we liked was POD People: humanoid extraterrestrials who needed help moving. That idea quickly got nixed.
But by highlighting the unique belongings people accumulate, we found a more elegant campaign for PODS Moving & Storage (and a nice loophole that allowed us to keep calling this campaign POD People.)
Awards:
Circus Student Show — Silver [Integrated Campaign]
Circus Student Show — Bronze [Radio]
:30 radio spots
Poetic PeoplePODS Moving & Storage
Patriotic PeoplePODS Moving & Storage
Persnickety PeoplePODS Moving & Storage
OOH
You know those subway awnings in big cities? What if we made them giant POD containers?
promo item
Mix-and-match refrigerator magnets.
