Pile of Boxes

PODS

When brainstorming for this campaign, the first idea we liked was POD People: humanoid extraterrestrials who needed help moving. That idea quickly got nixed.

 

But by highlighting the unique belongings people accumulate, we found a more elegant campaign for PODS Moving & Storage (and a nice loophole that allowed us to keep calling this campaign POD People.)

Awards:

Circus Student Show — Silver [Integrated Campaign]
Circus Student Show — Bronze [Radio] 

:30 radio spots

Poetic PeoplePODS Moving & Storage
00:00 / 00:30
Patriotic PeoplePODS Moving & Storage
00:00 / 00:35
Persnickety PeoplePODS Moving & Storage
00:00 / 00:35

print

OOH

You know those subway awnings in big cities? What if we made them giant POD containers?

promo item

Mix-and-match refrigerator magnets.

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© 2021 Ellen McMahon Copywriter