PODS

AD: Emily Chou

When brainstorming for this campaign, the first idea we liked was POD People: humanoid extraterrestrials who needed help moving. That idea quickly got nixed.

But by highlighting the unique belongings people accumulate, we found a more elegant campaign for PODS Moving & Storage (and a nice loophole that allowed us to keep calling this campaign POD People.)

Awards:

Circus Student Show — Silver [Integrated Campaign]
Circus Student Show — Bronze [Radio] 

OOH

You know those subway awnings in big cities? What if we made them giant POD containers?