Pile of Boxes

PODS

When brainstorming for this campaign, the first idea we liked was POD People: humanoid extraterrestrials who needed help moving. That idea quickly got nixed.

 

But by highlighting the unique belongings people accumulate, we found a more elegant campaign for PODS Moving & Storage (and a nice loophole that allowed us to keep calling this campaign POD People.)

Awards:

Circus Student Show — Silver [Integrated Campaign]
Circus Student Show — Bronze [Radio] 

:30 radio spots

Poetic PeoplePODS Moving & Storage
00:00 / 00:30
Patriotic PeoplePODS Moving & Storage
00:00 / 00:35
Persnickety PeoplePODS Moving & Storage
00:00 / 00:35

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PODS Campaign Ellen McMahon Copywriting
PODS Campaign Ellen McMahon Copywriting
PODS Campaign Ellen McMahon Copywriting

OOH

You know those subway awnings in big cities? What if we made them giant POD containers?

PODS Campaign Ellen McMahon Copywriting

promo item

Mix-and-match refrigerator magnets.

PODS Campaign Ellen McMahon Copywriting PODS Moving & Storage Refrigerator Magnets