Beer

Miller
Genuine Draft

For Miller Genuine Draft's 2020 Young Ones brief, they wanted a new design & campaign idea that would give MGD a distinct identity. After trying MGD, "low key" was one of the first words that came to mind. It felt a little too full-bodied for a Friday night out, but it seemed like the perfect beer for a Sunday afternoon.

 

That sparked an idea: what would it look like if MGD established itself as The Sunday Beer? 

redesign

Miller Genuine Draft MGD Advertising Campaign Ellen McMahon Copywriter
Miller Genuine Draft MGD Advertising Campaign Ellen McMahon Copywriter
before
after

packaging

We created the world's first 7-pack so there would always be a bottle for Sunday. 

Miller Genuine Draft MGD Advertising Campaign Ellen McMahon Copywriter

:15 TV Spots

social content

Miller Genuine Draft MGD Advertising Campaign Ellen McMahon Copywriter