Lawn Strip

Milorganite

Originally we wanted to get people to care about fertilizer. 

But then we were like: what if we got people who've been dragged down by life—who don't care about anything anymore—

to care about gardening? What if we used fertilizer as a metaphor for growing from the crap life occasionally hands us all?

And then we were like sweet, yeah, let's do that. 

Awards:

Circus Student Show — Gold [Radio]
Circus Student Show — Silver [Integrated Campaign] 

print

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:15 radio spots

BowlingMilorganite Fertilizer
00:00 / 00:16
JobMilorganite Fertilizer
00:00 / 00:16
BreakupMilorganite Fertilizer
00:00 / 00:16

product

Shitty Occasion Cards. Made from Milorganite-infused seed paper.

Milorganite Fertilizer Ellen McMahon Copywriting Advertising Campaign Copywriter Shitty Occasion Cards
Milorganite Fertilizer Ellen McMahon Copywriting Advertising Campaign Copywriter Shitty Occasion Cards