Milorganite
AD: Sandra Alexandar
Originally we wanted to get people to care about fertilizer.
But then we were like: what if we got people who've been dragged down by life—who don't care about anything anymore—
to care about gardening? What if we used fertilizer as a metaphor for growing from the crap life occasionally hands us all?
And then we were like sweet, yeah, let's do that.
Awards:
Circus Student Show — Gold [Radio]
Circus Student Show — Silver [Integrated Campaign]



:15 radio spots
BowlingMilorganite Fertilizer
JobMilorganite Fertilizer
BreakupMilorganite Fertilizer
product
Shitty Occasion Cards. Made from Milorganite-infused seed paper.

