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Squirrel vs. Coyote is a jewelry brand containing both avant-garde and a ready-to-wear lines. After showing at NYFW 2018, I was hired to help the brand find its voice and launch their revamped website. I created product names and wrote descriptions for over 200 unique listings.
SvC went on indefinite hiatus in 2020 because the founder, Alexis Devine, taught her dog to talk & became an internet celebrity. Tale as old as time.
Manifesto
I wrote the brand's manifesto to solidify their voice and create a touchpoint for customers to understand the brand's values. The manifesto was featured in Beautiful Bizarre Magazine in 2019.
Role:
Copywriter
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